Save this article to read it later.
Find this story in your accountsSaved for Latersection.
1, while many others ranked Disney+ or Apple TV+ ahead of Netflix.
But one PR-industry vet captured the dominant sentiment: Outside ofStranger Things, Netflix is a mess.
Heres how they voted and what they had to say about their choices.
8.Peacock
8.
Streaming-industry analyst:Year three of not mattering and not really trying.
There is still an opportunity and a real brand to exploit, but the window is closing quickly.
PR exec:I never sampledBel-Air.But I lovedWe Are Lady Parts; it was fantastic.
A real miss for Paramount+ that their biggest show is on a competitors site.
Agent:Peacock is nowhere.
I have no idea what they make.
Wall Street analyst:When do they throw in the towel?
7.Paramount+
7.
Perhaps the biggest year-over-year increase in perception.
Last stop for anyone with any sense.
TV exec:Two words: Kevin Costner.
Its still very, very, very early.
I triedHalobut never watched beyond one episode.
Im not sure how they can stay competitive with their slate.
6.Amazon Prime Video
6.
PR exec:The Boysis great … the navigation system is a disaster.
Who designed this home page?
Its counterintuitive to how anyone searches for content.
Studio exec:Effectively using big-budget action shows to sell toilet paper.
Streaming analyst:I can name at least three Apple TV+ series Ive loved over the last few months.
I cant say the same with Prime Video.
At least they have older shows and movies for me to watch when Im bored.
Producer:Its easy to forget even though I order something every day from Amazon.
The brand is powerful; they need to do a better job reminding me what they have.
Wall Street analyst:The Lord of the Ringsbetter be good.
5.Hulu
5.
Agent:Hulu has so few shows, but what they have is pretty great.
They need to put this all under Disney and be done with the labels.
Wall Street analyst:Needs to stop spending on last nights television as linear-TV viewership fades.
Their launch and award campaigns rival HBO Maxs.
Streaming analyst:Outside of the live-TV service, Hulus role as a stand-alone streaming service still feels uncertain.
4.Apple TV+
4.
PR exec:I feel like Apple is the anti-Netflix: quality over quantity.
At least when I go there, I expect something to be good or well thought out.
Streaming analyst:I like Apple TV+.
They have one of the strongest hit rates in the industry.
Producer:What an extraordinary surge in top-shelf programming.
Still overlooked but probably not for long.
If it wasnt Apple, not sure why it would exist.
TV exec:Two words: Best Picture!
3.Netflix
3.
Agent:Had a rough year and couldnt happen to a more arrogant group of people.
But: Product flow has been meh, and they need to rethink film and binge strategy.
Intro of ads will be interesting to watch because it isnt a layup.
Its a closed-loop feedback system.
Data is crucially important, but its a lighthouse.
Netflix needs to focus on developing for longevity, not just for the quick hit.
Producer:No denying its still the juggernaut of subscriptions, but the gloss is fading.
There is a reason they added the message asking if you need help finding something to watch.
Thats because the aisle with something for everyone has gotten pretty crowded.
Feels like they are being beaten with the very thing they designed: unique scripted programming.
Still, great marketers should never be underestimated.
PR exec:In the immortal words of Yogi Berra, nobody goes there anymore, its too crowded.
2.Disney+
2.
PR exec:Whatever they are paying Dave Filoni and Jon Favreau isnt enough.
TheStar Warsempire is striking back big time withThe Mandalorian,Obi-Wan Kenobi,and some good-looking future series.
Also, even fine Marvel is still a must-watch.
Agent:If you combined it with Hulu, it would feel like HBO Max.
I hope its the latter.
1.HBO Max
1.
Producer:Less is more is working.
Discovery CEO David Zaslav in charge, that can, and most likely will, change on a dime.
Agent:Some remarkable shows, and HBO remains a powerful marketing machine.
Jury is out on how Discovery impacts them, but guessing the answer wont be good.
Streaming analyst:HBO Max is an indisputable champion within the space.
PR exec:They are on a crazy run.
It feels like they have at least one culturally relevant show always happening, sometimes two or three.
If you told me I could only keep one, this would be my pick.
