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The rush to scale up has been going on for a few years now.
Its what prompted Disney to snap up Rupert Murdochs best 20th Century Fox assets a few years ago.
(Of course, one should never underestimate the entertainment industrys ability tooverestimate the appealof its product.)
By contrast, there are no similar brand clashes with HBO Max and Discovery+ shacking up.
Its best chance to help sell subscriptions for Warner-Discovery is if Discovery content sits next to HBO Max content.
What happens to WarnerMedia chief Jason Kilar?
Kilarbrought a new-media energy to WarnerMedia(and thus HBO Max) that had been sorely lacking.
(You cant watch the Warner premiere movies on the HBO linear channel.)
Netflix works so well because it does showbiz and tech equally well.
Will Warner-Discovery be as nimble without Kilar around?
What does this mean for all the Discovery and WarnerMedia cable networks?
As it always does, all that vertical integration resulted in hundreds of loyal employees losing their jobs.
It seems that hundreds more people are set to see their livelihoods disappear.
There is very little overlap between the Discovery and WarnerMedia cable brands.
Zaslav has also proven fond of reinventing middling Discovery networks, giving them new brands and content missions.
Right now, HBO Max costs $15 per month because thats the base rate for HBO on cable.
WarnerMedia cant price Max lower without risking cable operators demanding a lower price, too.
