Save this article to read it later.
Find this story in your accountsSaved for Latersection.
Unlike the slippery slope of variable pricing, this is actually cool and good.
AMC Is Charging More forThe BatmanThan for, Say, the Channing Tatum Dog Movie CalledDog
‘The Batman’ will cost around one dollar more for a ticket than other movies playing at the same time at AMC due to a variable pricing experiment.
