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(More on why that doesnt really matter later.)
It was renewed for a third season before its second season debuted.
At this point you might be wondering if this weeks Buffering is actually a paid advertorial for Apple TV+.
I assure you there are some caveats ahead!
I would argue that so far, they have more than met that goal.
Just ask Jeffrey Katzenberg.
Such complaints, I would contend, miss the point: The company isThinking Different.
It will need hit shows to thrive.
(Ioutlined the companys thinkingback in 2019.)
This, along with the lack of a giant library of O.P.P.
On the Other Hand …
I promised caveats, so lets look at what may not be working with Apple TV+ so far.
That isnt ideal, but it is also not completely shocking given how the pandemic disrupted Apples production pipeline.
Most of its docuseries have come and gone without being noticed.
But relative to its scripted track record, Apples non-fiction offerings have been tepid.
More disappointingly, the companys deal with Oprah Winfrey has yet to bear much fruit.
More recently, Winfrey has done some celeb chats with folks like Dolly Parton and President Obama.
And as last monthshuge Sundance dealforCODAunderscores, Apple remains unafraid of stepping up to land projects it wants.
As noted earlier, such spending does not equal winning.
But it sure seems a clear signal the company remains all in on TV+.
Whether or not that commitment will eventually translate into success is, of course, the big unknown.
