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Books rarely make a sound until theyre hurled against a wall.

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But that thinking, I have learned, is wrong.

BookTok, the bookish corner of TikTok, invites book lovers to showcase their literary passions.

BookTok makes loving books exciting, in short, and Im here for it.

A Certain Hunger by Chelsea G. Summers

Exactly how many copies of any given book sell over the course of a week2.

How TikTok algorithms work3.

But getting great reviews from legacy media doesnt ensure that your debut novel is going to sell BookTok does.

I believe those things are connected.

However, other creators are decidedly tepid, and still others unapologetically hate my book.

Still others hate it because they dont understand it, which, whatever.

This videos creator patently phoned in her post.

She could not have been more disengaged had she taken a benzo before filming.