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How audiences greet the return ofStranger Thingscoud play a key role in whether Netflix achieves that goal.
And yet there are factors that could negatively impactStranger Things 4viewership.
Netflix is also taking a medium-size risk in the way it is releasing the episodes.
But Netflix has never split up a show as big asStranger Things.
And in Mexico, PepsiCo is launching themed packaging for its Flamin Hot line of chips including Ruffles.
But theStranger Thingscampaign is arguably one of the longest and most involved for an existing TV series.
It launches June 23, a week before volume two lands.
So how will we know if season four delivers for Netflix?
Not evenStranger Thingsis enough to create a big enough splash to convince people to stick around.
(Folks also consumed alotof TV during the first few months of the pandemic.)
