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Well, that energy has transferred over to album releases.
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This billboard campaign is being viewed by many as a riposte to KanyesDondarelease style.
Rather than do big arena listening parties, Drake is playing it comparatively low key.
Except for buying a billboard in Chicago,thats drama.
Update, September 2, 9:15 a.m.:The plot continues!
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Update, September 2, 9:30 a.m.:Turns out Drakes billboards go international, too.
The rapper looks to also have purchased one in Nigeria, teasing a feature from singer Tems.
At this rate, cant the rappers who arent onCLBjust speak up?
