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(The New YorkTimesfirst reportedthe existence of this product back in February.)
A new social audio format theyre calling Soundbites, described as short-form, creative audio clips.
This seems to be a gambit around some sort of TikTok- or Instagram-like experience for audio.
That is, of course, if they had a dedicated marketing budget to do so.
So thats the official stuff.
(This detail was mentioned in Kafkas Sunday scoop, though not in the corporate blog post.)
We look forward to a continued partnership with Facebook, fueling audio discovery around the world.
Will Facebook get any of that data?
Lets plug that in here.
Were doing them already, but lets do more.
Will any of these things stick?
TBD, my dude.
I wouldnt bet the farm on this.
(RIP Periscope and Meerkat.)
Secondly, lets go over the Clubhouse side of the equation.
Yesterday,Redditunveiled its cover of this pop song.
Im almost certain Im missing somebody, and Im almost certain more are on the way.
The previous round had valued it at $1 billion.
Thirdly, heres my read on the podcast ecosystem side of the equation.
Maybe they could even provide better margins in doing so.
Maybe theyll even do this stuff for free.
Its not hard to grasp the theoretical value of this appeal.
This isnt to say theres no possible upside to Facebook doing this song and dance around audio.
Maybe itll even convert more listeners into the medium.
I would go just about anywhere else.Play on, Reznor.
Selected Notes
Id keep a very close eye on todaysApple Spring Loaded eventif I were you.
The new iteration of NPRsInvisibilia, now hosted by Kia Miakka Natisse and Yowei Shaw, launches this week.
Leo Laportes sixteen-year-old (!
)TWiTpodcast internet is launching a membership program, calledClub TWiT.
The acronym, by the way, stands for This Week in Tech, in case youre unfamiliar.
Theyre all normalizing it.
So much about humanitys 10,000-year love affair with cannabis has been actively suppressed by the government and the media.
And the emergence of corporate cannabis as a byproduct of legalization brings its own kind of erasure.
Nowadays,Getting Doug with Highresides on Patreonas a Zoom-oriented show, but it remains relatively the same.
Celebrity or not, the stigma still exists for this privileged class.
I guess theyve never heard of Snoop Dogg.
I just had a baby three months ago, she says on the shows first episode.
Im [still] breast-feeding my baby boy, and Im smoking a joint right now…
It doesnt make me a bad person.
This is what my version of motherhood looks like.
How to Do the Potoccupies a similar lane.
Created by host April Pride, the show is exclusively aimed at educating women on the good green.
Marijuana still has potential to burn bridges.
Were doing what we want to do.
How Do You Make a Market Rapport?
(Shannon: I can start, since Im the oldest.
Erin: Iknewshe was gonna do that.)
But again, thats a hard thing to efficiently communicate in the fast-moving media universe.
How, in any intentional way, do you market those intangibles?
For the hosts I spoke to, its a continual challenge.
Yet, thats ultimately what the show provides.
Sometimes, hosts just get lucky.
But though lots of listeners have stuck around, gaining new ones requires strategy.
(The shows title is a portmanteau of fan and anti.)
We have complex ideas about things, Hill says.
Mind you, Im usually right and Trevells usually wrong, but thats not what were discussing.
FANTItopics vary widely, as do how listeners might react to them.
To this end, the team concocted specific visuals.
For an early photoshoot, says Anderson, we wanted each of our faces to convey some conflicting energy.
Erin says their rapport on the show, which launched in January 2021, is already getting attention.
What weve heard from people that have tuned in so far is that they feel that.
We dont know exactly how theyre finding us, Shannon notes, which Erin affirms.
Like the Saudi Arabia one, she laughs.
I havenoidea who found us in Saudi Arabia.
