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Actually, according toHalsey, labels are making TikTok an artists main focus.
Everything is marketing, Halsey says in the first video, appearing to criticize their label.
And they are doing this to basically every artist these days.
I just wanna release music, man.
And I deserve better tbh.
Manufactured virality on the app can yield successful results.
Case in point: a Doja Cat x Dolly Parton x Mexican Pizza x Taco Belljingle.
Just know, she whispers one video ahead of her jingle.
Even best-selling balladeer Adele wasnt immune to label pressure.
Its true, the cellophane singer posted on May 18 ina now-deleted TikTok.
All record labels ask for are TikToks and I got told off today for not making enough effort.
(Vulture has reached out to their reps for comment.)
