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Still, even if the actual news is a bit anticlimactic, the accomplishment is no less impressive.

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Hell, its actually pretty stunning.

Whats so wow-worthy here isnt that Disney+ has ended up a winner.

But by limiting itself to Disney-branded (or Disney-style) programming, Disney+ is assured of owning its category.

That has proven to be a powerful offer to consumers around the globe.

The coronavirus lockdowns and movement restrictions almost surely help speed sign-ups to the service.Remember Quibi?

This approach is actually fairly standard in linear TV.

The CW, for example, regularly licenses unscripted shows from the United Kingdom for its summer lineup.

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