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It almost certainly wont be the last.
In many ways, the ACM Awards are an unlikely streaming pioneer.
Last years ACMs telecast fell to just 6 million viewers and turned in an even weaker demo performance.
And thats where Amazons Prime Video came in.
Whats more, a big live event like the ACMs fits with the current gameplan for Prime Video.
But unlike on TV, there will be zero outside commercials.
We think of this as a concert first and foremost and secondarily as a television show, Stotsky says.
We dont have to have outros into the commercial breaks.
Performers wont have to forgo acceptance speeches, however, the exec insists.
I think were going to do it in a slightly elevated way that will feel new and fresh.
Amazon Music and Amazon-owned Twitch will also be heavily involved in promoting the show.
It really starts to fuel the fan experience across all of Prime.
It deepens the connection, Salke says.
Thats always the goal.
Its never about just trying to figure out more ways to capitalize on it.
The cutdown will just remove those award beats, and itll be a nonstop concert event, Stotsky says.
Amazon Music is also planning to make the show available to its customers on March 10.
Because Amazon doesnt reveal ratings, measuring whether the ACMs on streaming works wont be a straightforward process.
