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Up is undoubtedly good, but the bigger question facing Peacock is whether these latest gains are good enough.
I dont think they are.
Peacocks rate of growth simply isnt all that impressive.
From what Ive seen, its very little.
It makes it hard to drive ad dollars and/or raise the price if you dont have engagement.
The problem is, nobody just turns on Peacock to watch it.
Shell acknowledged the importance of engagement and then responded by changing the subject to revenue.
Peacocks sluggish start these past two years stands in marked contrast to how quickly Disney+ grew early on.
There are plausible scenarios where Peacock turns things around.
But at some point soon, these excuses will start to wear thin.
Momentum needs to be steady, and not swing wildly based on stunts or special programs like the Olympics.
For Peak TV audiences overwhelmed with so many choices, Peacock is just not Must-Stream TV.
