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Theirappeal transcends language, and their branding is iconic and infectious.
BTS is, quite frankly, the perfect match for McDonalds first global celebrity collab.
BTS said that its Famous Orders are huge drivers for McDonalds digital business, including app retention.
The hidden clue, unless my phone was glitching, was just … a McDonalds logo next to RM?
Rule of thumb: Dont make the customer feel like a dingus.)
Some notes from the gourmands table: McNuggets are a perfect match for BTS.
Some of them are all four.
but Id prefer not to be murdered over a fast-food review, thanks.)
If forking over double for nugs meant feeling closer to Taehyung, then so be it.
But today, I was picking up at the McDonalds at Nostrand and Fulton, a.k.a.
the most chaos-hearted fast-food intersection this side of Myrtle-Broadway.
My order was ready three minutes after I placed it on the app.
There was bright purple BTS signage throughout the store, which is still takeout-only because of the pannie.
And get this the guy who called out my order was … nice?
I had secured the bag.
The salt-strewn, delicious bag.
But would the BTS Meal be as delicious as its seven adorable mascots?
Or would it light up my toilet like dynamite?
You already know what McNuggets taste like (little beige clouds sent down from heaven itself).
You already know about fries and Coke.
But these sauces are gorgeous.
They are the new eighth and ninth members of BTS.
And unlikeRick & Mortyfans with Szechuan sauce before it, ARMY hasnt harassed McDonalds employees for it.
The Cajun was more of a creamy variation on McDonalds old hot-mustard sauce (do they still have that?
), and both got to be the main event on the blank canvas of nugs and fries.
Its clear, though, that BTS is thinking long term, here.
This isnt about a single promotion cycle.
This is about building condimentlegacy.
Overall, this collab made me optimistic for the future of musician promos at chains.
Doubly so when I saw the merch rollout that McDonalds and BTS have planned for the coming weeks.
(Im gonna need that plushy robe.)
These sauces were the taste of professionalism, of global domination, of our tangy brand-synergistic overlords.
