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At that moment, there was no other way to look at it.

But hey, what bold move doesnt come with risks, right?

As he put it: They can haveRoganorYoung.

Spotify chose Rogan, obviously, whichprompted a string of negative responsesfrom other musicians, artists, and creators.

Some podcasters, like the author Roxane Gay, removed their shows from Spotify, too.

Its a slippery situation.

Since the uproar, Spotify has taken a few steps to mitigate COVID-19 misinformation concerns.

It made public internal policies that had previously been private.

But these steps are unlikely to quell the criticism.

They can take action on the content before its even published …

It is important to note that we do not have creative control over Joe Rogans content.

Theres been little to suggest that this round of Rogan controversy will conclude any differently as the last time.

So for now, the fate of the companys grand vision feels largely tied to one very unpredictable figure.

Spotify will almost certainly continue making the same choice.

RoganisSpotifys future, perhaps a lot more than it might like to admit.