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Six months later, the entire group left the agency altogether, perNME.
Fans, the Orbits,vowed to boycott the upcoming albumin response to the dustup.
But the trouble didnt start there: A September 2021 report suggested that BlockBerryCreative was effectively bankrupt.
Below, everything you oughta know about where LOONA stands on thegirlmanagement front.
Why did BlockBerryCreative drop Chuu?
Fans raised their eyebrows at the news.
By June, outlets reported that the singer wasshopping management companiesand setting up her own agency.
For her part, Chuu continued to book variety shows, grow her YouTube channel, and release songs.
Orbits saw the beloved singers removal as retaliation for her attempts to dispute her unfavorable contract.
“(1/2)pic.twitter.com/ymDqiV0OcL
How did Chuu respond?
In the future, as my position is decided, I will share another statement.
A post shared by CHUU (@chuuo3o)
How did BlockBerryCreative allegedly mismanage LOONA?
Before the agency indefinitely postponed the comeback, a bombshell report fromDispatchrevealed Chuus contract details.
BlockBerry and the singer signed an exclusive contract in 2017.
At the same time, expenses would be split at a 5:5 ratio.
A post-settlement system was adopted, meaning earnings were divided before subtracting expenses.
I signed the annex to the contract so you can continue group activities.
Its not clear whether or not other members have managed to sue for better contracts.
Is BlockBerryCreative actually that broke?
LOONA was an ambitious project from the start.
The issue is that, according toa report in 2021, BlockBerryCreative allegedly had trouble paying those bills.
The industry sources also allege that BlockBerryCreative unilaterally asked staff to quit working.
Internal employees werent exempt from withheld payments, sources claim some staffers werent paid for several months.
in the early aughts; successful vocalistKim Bum-soo; and the disbanded girl groupLadies Code.
Polaris is not currently representing major acts.
She released her first album with the agency in July.
How did members react to the comeback postponement and winning the lawsuits?
Member Hyunjin posted a message on the paid social-media platform Fab following Chuus removal in November.
I have a headache.
My heart its [broken].
Im really angry, she wrote,according to a fan translation.
That same memberpostedGood morning and a blushing-smiley emoji after the comeback postponement was announced.
Hyunjin : Good morning.
Chuu Instagram Storyhttps://t.co/74jfEOPFZWpic.twitter.com/vHfWprZYm4
Have other LOONA members sued the label?
Multiple memberssued the label in November 2022, filing an injunction to cancel their exclusive contracts.
Whats next for LOONA?
BlockBerry insisted that the album postponement wasnt the end of LOONA.
They have asweet crazy lovefor the band after all.
This post has been updated.
