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And thats just what he did.
Other free streamers, including Sinclair-owned STIRR and Samsung TV Plus, added Buzzr not long after.
Ill be perfectly honest, he told me during a recent telephone interview.
When we got into this business, it was, Oh, wow, this is an interesting platform.
Its good for marketing and we can generate a little bit of money.
And then the space exploded.
Free streaming has also opened up a significant new spigot of cash.
And because streaming viewers tend to be younger and more valuable to advertisers, that income is not insignificant.
The importance of FAST cant be overstated, Deetjen says.
Its created an additional revenue stream, and it has made a material impact on how Buzzr operates.
It has grown from this really interesting experiment to a real business, Deetjen says.
He also says a digital offshoot of Buzzr exclusive to streaming is a real possibility.
Were absolutely looking at different ways to leverage the brand, he says.
International expansion is also a priority.
None of this means theres no longer room for outside programmers such as Fremantle.
Deetjen thinks Fremantle has the goods to compete in this more mature landscape.
Were important to them, too.
