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Rebrandings have become fairly common for modern media conglomerates.
The new name offers a chance for a symbolic reset.
But those days are clearly over.
This was a no-brainer decision, and one many industry analysts believe shouldve been made years ago.
Still, over the long term, P+ needs to be a one-stop destination for all things Paramount.
Tuesdays announcements indicate thats exactly what will happen within the next three years.
Well, the show is still happening but as of Tuesday, it is now a P+ exclusive.
But betweenBeavisand previously announcedSouth Parkmovies, that animated content seems to have shifted to P+.
At Tuesdays event, he noted CBSs hit new comedyGhostshas become the No.
We see it as exactly the opposite, he said.
Paramounts reach, recognition, and relationships are core reasons why our streaming strategy is working.
Our existing platforms allow us to launch and grow shows and fandoms for streaming.
They help us promote and make the most of our content investments across platforms.
Thats up from last years forecast of 70 million.
Paramount is already more than halfway toward that goal.
But Is All This Enough?
As impressive as Tuesdays presentation might have seemed, the first reaction from Wall Street was surprisingly sour.
(Why areCheersandFrasieranywhere but P+?)
But at least Paramount+s owners finally seem ready to give their streamer a fighting chance.
