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If youve loved it before, Paramount+ is betting youll love it again or want even more of it.
The streamer is hardly alone in its fondness for reliving the past, of course.
Disney+ has done pretty much the same thing, though with much more beloved franchises.
Paramount+, however, seems determined to test whether you might go too far in mining the past.
And yet, there is a logic to what Bakish is doing here.
CBS All Access had modest success doing something similar by obsessively focusing most of its development on newStar Trekfranchises.
This takes the same idea and applies it to dozens more fandoms connected to ViacomCBS IP.
Peacock already offers this and, of course, ViacomCBS-owned Pluto TV perfected the idea of virtual channel surfing.
But having Ryan put some Pluto DNA into Paramount+ is the next best thing.
We want to remind audiences Paramount+ is now the home for this great comedy.
The portal will also host all of the original comedy reboots and continuations in the works.
As important as streaming is for Comedy Central, it wont be the brands sole focus.
Linear is a much more communal experience.
So we think through those prisms.
Therell definitely be a ton more.
This just really scratches the surface, he says.
This is what well be starting with.
