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To create a kind of feedback loop where movie merch becomes its own movie only to sellmore merch.
This is that movie.
We dont want to be a title just on Disney+, an unnamed Pixar staffer toldBusiness Insider.
These movies are crafted for the big screen.
We want you to watch these movies with no distractions, no looking at your phones.
Pixar guys are sensitive, says the person.
They play by different rules.
They dont like to feel theyre cogs in the Hollywood machine.
On the flip side, ifLightyearcan become a breakout hit likeEncantoon Disney+, the box office doesnt matter.
Its a franchise play, this source says.
Theres a lot of merch involved and merch sells more and faster with a theatrical run.
It took a while for people to understand whatLightyearis, Movshovitz says.
Out of the gate they didnt do a great job of explaining what it is.
But it is such a savvy move.
Because they get all of the brand recognition without any of the brand fatigue.
We still want to see Buzz Lightyear.
Were still in theToy Storyuniverse.
But were not going to watch Buzz and Woody debate what to do about an owner again.
But I dont see that happening.Top GunandJurassic World: Dominionpaved the way.
They did very well.
And theyre both reinvigorations of 80s, 90s properties the same way Buzz Lightyear is.
