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That combination then drives our monetization and allows us to continue to invest in content.
But viewing on the Roku Channelisrising quickly, jumping over 90 percent.
Weve had to be very strategic about where we invest, Holmes explains.
Instead, Roku seems to be thinking of originals as a way to get viewers into its broader ecosystem.
And the fact that its free makes it a very compelling value proposition.
The result:Weirdis overflowing with bold-faced names (Quinta Brunson!
), all of whom have already helped boost social chatter about the film.
Like so many other new media companies this year, its stock has taken a battering.
Big advertisers that we traditionally get spend from are not spending this quarter, he said.
They arent spending with anyone.
Its not just theyre not spending with us.
Colliers first day on the job at Roku was Monday, and he understandably isnt yet giving interviews.
The psychology of ad-supported streaming is very different for consumers, Holmes says.
… And it doesnt cost them anything when theyre not.
