RuPauls Drag Race
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What is a brand?
If youd asked someone 15 years ago, they mightve said Sears, Oreo, or Microsoft.
But these days, it means a whole lot more.
This style of challenge isnt new: RuPaul has had the queens shilling products since season one.
Mainly, the format change doesnt necessarily lend itself to fun.
The result was one of the most successful and organic brands in the history of the franchise.
After a delightful little self-referential mini-challenge (Are You Smarter Than the Pit Crew?
), the queens get to work on making their soda commercials pop.
Tina thinks she has the challenge in the bag.
After all, who has a more cohesive brand than Tina Burner?
Rose on the other hand, understands branding in a more nuanced way than Tina does.
After which Rose turns to camera and deadpans No, it isnt.
On the runway, Rose is a gorgeous, red she-devil in what might be her best look yet.
I dont think it was necessary to give her the co-win with Symone, but, hey!
A runaway season gets stale quickly, so Im happy to see another real contender for the top four.
While the other queens struggle with the prompt for this challenge, Symone wins by almost disregarding it.
I dont particularly associate Symone with being uptight, but Idoassociate her with being great atDrag Race.
And in that way, she delivers.
For the beast runway, Symone serves pre-redesigned Lola Bunny realness in the most furry-adjacent runwayDrag Racehas ever seen.
Its quite entertaining and culminates in Symone snatching her fourth win.
On the …huh?
end of the spectrum we have Utica.
Gottmik and Oliva, while not quite as dismal, dont fare well in this challenge either.
Her commercial isnt great, but, even worse, she cant take direction.
Carson and Ross do their best to coax a frown out of Olivia, but its just not happening.
Similarly, Gottmik also struggles with taking the big fat hints Ross is throwing at her.
Another stunning runway saves her from the bottom two, but its a close call.
On the other end of the spectrum, no one pulls off just vibes like Kandy.
Its another really strong concept: The K Special, a soda thats secretly just ketamine.
The platonic ideal of a Kandy Muse comedy challenge.
Love her, though!
See you in Cherry Grove, queen!
