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A24s television division isnt quitethe same cultural forceas itsolder film sibling but its getting there.

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But TV execs whove worked with the company or are familiar with its philosophy say A24s television M.O.

is not radically different from its approach to film.

Their focus is always How do we put the creators vision at the center of this?

and How do we nurture ideas that feel very specific?

explains one veteran executive whos worked with A24 on both film and television projects.

In June, A24 and HBO partnered again for a critically praised series adaptation ofIrma Vep.

Indeed, thats exactly how A24 ended up working onEuphoria.

They care about making good shit and thats a rare thing.

Showtime entertainment president Jana Winograde tells Vulture shes seen that ethos in action onZiweand upcoming projects such asThe Curse.

HBO chief content officer Casey Bloys is even more concise.

Its as simple as this: They have great taste, and we love working together.

Every project they do is their ride or die.

And they make creators feel that way.

But it also meant smaller studios especially start-ups could rarely afford to get too ambitious.

Peak TV changed all that.

Cormandid when Apple TV+ canceled it soon after its premiere theres no negative impact on the bottom line.

Theyve not only benefited from the cost-plus model, says the aforementioned streaming exec.

Theyve survived and scaled from it.

So whats next for A24 Television?

Depending on how these new projects fare, A24 Television could be considerably larger within a year or two.

What made them cool and special so far has also kept them relatively small, one industry insider says.

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