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So it was very muchnotnormal when last weeks Warner Bros.
In fact, the darkest days are right around the corner.
As multiple outlets have already reported, and Vulture has confirmed, Warner Bros.
But the overall pain at Warner Bros.
Discovery may end up being even more severe.
The reason: The Great Netflix Correction of 22.
This is why Warner Bros.
The world changed because of what happened with Netflix, one industry wag says.
Absent a road map for profitability, you cant just spend $20 billion on content anymore.
The upside is that there is even more room for improvement in cost savings.
While HBO (or more precisely, Warner Bros. (A Warner Bros.
Discovery rep declined comment on the amount of cost savings involved.)
50,000 hours of content!
Discovery other than a short-term boost to the companys earnings statement.
Discovery is effectively going back to the pre-AT&T strategy playbook …
The harsh reality is that WBD has no choice.
Its strategic shifts are obviously much different than whats going on at Warner Bros.
Despite wild speculation about HBO Maxbranded shows going away, or HBO being minimized on a rebranded Warner Bros.
Discovery streaming platform, multiple people in a position to know have told me that is simply ridiculous.
But Bloys and Warner Bros.
Discovery execs have full confidence in her, multiple sources familiar with the situation say.
What will change, however, is the content mix of HBO Max originals.
Equally unclear is what the platform currently known as HBO Max will be called a year from now.
Last spring, Warner Bros. From all reports, the company is still actively debating the best branding for the new super-service.
