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Its not your imagination: Spring 2022 has seen an avalanche of new and returning TV content.
In some cases, it was a premeditated act.
Industry insiders tell Vulture the root cause of the programming pileup is the many Emmy-hungry platforms desperately seeking statuettes.
So many titles have benefited in years past, one veteran exec says of the spring scheduling strategy.
The show was fresh on voters minds just as the ballots were going out.
Bigger-budget series, especially those requiring extensive postproduction work, have been most impacted, sources say.
You cant have churn, he says.
We need to program all four quarters so theres always something ready to premiere.
Thats what has made the spring crush so problematic.
This traffic jam was not good for the industry, a senior streaming programmer concedes.
Everyone is doing what they think is best for them, but a lot of shows got hurt.
As one cable marketing exec adds, Its almost hurting consumers at this point.
Its just too much.
The good news for folks who believe there is, in fact, too much TV?
We as an industry have overdone it.
