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But in the case ofOnly Murders, none of that happened.
The only question we really ever asked them is What do you should probably make the best show possible?
says Craig Erwich, head of original programming at Hulu and ABC.
He handed a series order toOnly Murdersbefore the producers even had a chance to validate their parking.
Synergy between studios and their sibling networks and streaming services is hardly a new development in TV land.
Five years later, the TV universe looks radically different.
That doesnt mean that one was right and one was wrong but they were different.
Thats where the success comes from versus the petty rivalries of the past.
Burke and Erwich both point to late 2020 as a pivotal moment.
Were just one team, he says.
And were all aligned on what the goals are.
We all have each other on speed dial, and theres a group text [among top execs].
Its allowed us to be in pretty constant communication.
Theres a transparency and a partnership that is unlike anything Ive experienced before with my colleagues.
Everybodys rowing in the same direction.
Less competition usually isnt a good thing.
Obviously, some projects will still end up slipping through the promotional cracks or simply not connect with audiences.
We have a very bespoke approach across the company to each piece of content and each creator.
There are tremendous megaphones within the Disney system that we tap into, he says.
Only Murders in the Buildingwas a company-wide priority.
If for some reason a show doesnt find its home internally, we sell everywhere, she says.
We have a great pilot that we lovein contention at CBSright now.
Its the best of both worlds.
