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Least surprising of all, though?

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Theres just too damn much of it.

It all started even before Wrappeds release, with anticipation rivaling a top-tier album drop.

But things really got out of hand when Spotify dropped Wrapped today.

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From what feels like five years ago?)

Sweet, sure but a bit much, compared to the 100 videos the company had last year.

Even off Spotify, Wrapped is inescapable.

So did YouTube Music betcha didnt even know YouTube Music had a wrap-up!

with a campaign that even features its own versions of Spotifys listening personalities.

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