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ForTrue Crime & Cocktails, that hook is nostalgia specifically the nostalgia ofUnsolved Mysteriesand slumber parties.
Naturally, the idea came from a burst of quarantine inspiration.
Ash recalls of the podcasts inception.
True crime, of course, has been a cornerstone of thepodcast explosion.
Ash and Oxborrow are keenly aware of this and of the need to differentiate themselves in a crowded marketplace.
Theirrelatability is a big sell.
The rapport between the two and the loose, boozy vibe is infectious.
(Ash recently went through a Dry January, but the shows energy hasnt waned without the wine.)
As a kid, I didnt even know it was real, Oxborrow adds.
I thought it was just a show.
And then I learned it was real, and it was very terrifying.
And I couldnt be happier.
I love finding stuff because the show only has so much time.
I live for finding that, and it just snowballs.
Recently, they pivoted to aDatelineepisode.
(I honestly think you could solve this one, Ash told her co-host.)
Long-term, the plan is to cover both famous and more obscure mysteries.
The unifying theme is cases that are yet unsolved.
Its not making the subject matter comedicat all, its more about our connection, says Ash.
Thats what brings a lightness that I think balances the darkness of some of the episodes well.
I think its a great silver lining for the year weve had.
