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If you dont know what Tudum is, trust, youre not alone.
The company recruited expert journalists largely women of color to the branded-content unit just seven short months ago.
Tudum didnt even have a Twitter account.
There are definitely still journalists working there doing what?
Its not totally clear.
But what it isnt is special.
It looks like those writers two seasons are up.
This is just what it is.
Theres also a kind of disingenuousness with what these writers were actually doing at Netflix.
Tudum was a platform to market content that already exists on Netflix.
Maybe the work was fulfilling.
Thats the whole representation-industrial complexing of it all.
Netflix hired journalists from certain communities to show that they were with the diversity shit.
Besides, Netflix CEO Reed Hastings has always said that the company runs through employees with no problem.
In 2020, hetold CNBCthat he thinks of Netflix as a professional sports team.
What do we know about tech companies?
Being honest, I understand the desire to go work for Netflix in our current moment.
Netflix was offering beaucoup cash for the work.
It offered stability to writers anxiously clamoring forsomethingthat resembled writerly work.
Even if it was just marketing, I get the calculus.
Over in journalism media, companies are paying pennies for work that is directly linked to marginalized experiences.
Especially not their own employees.
So I get the fear and insecurity.
But theres feigned concern about what actually happened at Tudum.
Who among us read a single article on its website?
