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Some news, in case you missed it: Pocket Casts acquired by Automattic, parent company of Wordpress.
The terms of the deal were not made public.
That were seeing a change in ownership for Pocket Casts shouldnt come as a surprise.
A podcast app is fundamentally a gambit on infrastructure, and the pipes seem all tied up today.
Eaton would eventuallybe named Head of Audio at Netflix.
The deal will also see the two parties exploring possible future editorial collaborations.
The new arrangement will kick off withGastropods August 3 episode.
This show will mix music and talk segments, in a modern take on afternoon drivetime radio.
This production will work under the direction of Gimlets New Formats team.
From Axios: The Daily Wire debuts morning podcast to compete with The Daily.
Edison Research rolled outits second annual Latino Podcast Listenerreport last week.
Clubhouse haslaunched a direct-messaging feature, calling it Backchannel.
On this particular flashpoint,begin,and end, with The New Yorkers Helen Rosner.
he told me earlier this month.
To be fair, this didnt come as a total shock.
Over the years, producing audio forStoryCorpsandforming an audio collectivehad brought Helton fulfillment and recognition, but little money.
Later that year, he joined the organizations marketing team full time.
He was good at the work and, crucially, he enjoyed it.
It felt like a good change; I was excited about it.
I had a hunch that there was a need for that kind of service, said Helton.
The consulting business took off pretty quickly.
When he launched his consultancy in 2018, he had just two clients.
This year, hes worked with nearly 30 and thats just since January.
Somebody asked me about competition once, and I was like, Oh my God, no.
I need someone to come in and steal my clients.
Like, go ahead!
The outsized level of demand has even translated into some burnout.
During informal meetups, the group shares referrals, brainstorms ideas for clients, and lets off steam.
Well be like, Im so tired.
I havent had a vacation since I opened this thing.
She continues to work as a consulting producer forTherapy for Black Girls, another former client.
I dont think theres a one size fits all marketing plan for podcasts, he added.
Helton also warned that getting cold outreach can be a red flag in and of itself.
So, who is qualified to do this work?
Helton recalled that his background and experience in audio helped him land clients, right out of the gate.
He also understood the work that went into production, which gave him added credibility.
I wanted variety and opportunity.)
Her love of writing and storytelling is also an asset.
This industry is still finding itself, she continued.
There are a lot of creative ways to work in audio.
Does he have any regrets?
Luckily for me, finding stability didnt require that I leave audio, he said.
It just meant embracing a different role.
And thank goodness, because that was about the only thing I was sure I knew how to do.
I have a feeling there are still lots of people like me out there.
Hence the kernel she passed along to me.
I applied with not very high hopes that I would be hired, says Rohr.
Good production or a big budget couldnt hide a boring or messy subject.
In fact, most of what I listen to is not really narrative.
Either element, within the framework of her advice, could be considered the story.
In fact, its quite the opposite, in her mind.
The story is going to make or break it.
You cant sound design your way out of an uncompelling story, says Rohr.
After that, there are so many more things one can learn.
Its a whole lifetime ahead of you of getting better at the craft, says Rohr.
