Streamliner
At your service.
Save this article to read it later.
Find this story in your accountsSaved for Latersection.
Thats the argument anyway.
Amazon made a big deal out of this over a decade ago with of all books 1984.
The same applies to Apple today, Perzanowski says.
Then they werent delivering on that promise.
(TheApple Media Servicesterms and conditions, last updated in September 2021, is 8,005 words long.)
We tap the button and trust that we own it.
Its not as though there arent alternatives to buy.
A lawyer looked at this and said Do not use the word buy.
Do not use the word purchase.
He also suggests add or save for later, as more neutral options.
Apple could also replace buy with get, as it has in the past.
But none of them are elegant, at least not as much as buy.
(Nowit says Getwhen you go to download freemium apps like Candy Crush Saga.)
New York law sets whats called a statutory damage amount for both false advertising and deceptive trade practices.
The damages for each alleged claim, respectively, are set at $500 and $50 per transaction.
Put more bluntly, New York makes it easier to take Apple to the bank.
Of course, thats if Apple chooses to fight and loses.
One, I dont think theyd ever get the copyright holders to agree to that, he says.
Apple has also grown far beyond just being a hardware company also selling digital stuff.
Its newer business gets nothing out of a buy reimagining.
They dont want people to lend the new season ofTed Lassoto their neighbor, Perzanowski says.
They want their neighbor to sign up for Apple TV+.
Whatever happens will take time.
If youre Apple, you want to slow walk this.
You want to get as much distance from the allegedly deceptive behaviors.
You want to make it as costly, as expensive as possible for the class-action lawyers, he says.
The filing of the complaint is, if not step one, incredibly early in this process.
I think its gonna take a while before we can see how the courts are likely to respond.
